Brand Manager - Haircare & Bodycare (Premium Beauty Products)

Join Mustika Ratu, Indonesia’s leading beauty and wellness company with over 50 years of heritage, as our next Brand Manager for Haircare & Bodycare. This is a high-impact role where you’ll shape the future of premium beauty brands in a dynamic, fast-growing market. Based in Pancoran, South Jakarta, you’ll lead our haircare and bodycare portfolio, driving innovation and market expansion.

As a Brand Manager, you’ll work closely with cross-functional teams to develop and execute strategies that align with our brand vision. You’ll leverage data analytics tools like Google Analytics and SEMrush to monitor performance and make data-driven decisions. This role offers a unique opportunity to work in a company with a rich history while contributing to the growth of cutting-edge beauty products.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies for haircare and bodycare products, ensuring alignment with company vision and market trends.
• Lead market research and competitor analysis to identify opportunities and threats.
• Manage product development lifecycle, from concept to launch, collaborating with R&D, marketing, and sales teams.
• Oversee brand positioning and messaging to enhance market perception and consumer engagement.
• Monitor brand performance using analytics tools and adjust strategies accordingly.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and influencers.
• Drive brand awareness and loyalty through targeted marketing campaigns.
• Ensure compliance with industry regulations and brand guidelines.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in brand management, preferably in the beauty or consumer goods industry.
• Proven track record of successfully managing and growing premium beauty brands.
• Strong understanding of market trends and consumer behavior in the beauty industry.
• Excellent analytical and strategic thinking skills, with the ability to use data to drive decisions.
• Proficiency in English, both written and spoken.
• Experience with Google Analytics and SEMrush is a plus.
• Certification in Brand Management or relevant field is a plus.

🛠️ Keahlian

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